At MDI, creative breakthrough has only one definition...and it has nothing to do with winning awards for being "creative."

MDI's process is based on the unwavering principle that breakthrough creative must generate a statistically significant and measurable improvement in your results.

The roots of direct-response creative are not in advertising, but in door-to-door sales. It's a one-to-one connection that acknowledges the prospect's need, offers to fill that need, and creates the necessary momentum to drive the prospect to respond.

Our track record of success in creative testing is unparalleled in the direct marketing industry. And we have the results to prove it.