Sales Force Automation (SFA) Services Implementation and Integration: With MDI's SFA Implementation and Integration, you can manage relationships with your prospects like never before, making your sales-process workflow more efficient and effective. By integrating SFA services (either existing SFA applications or implementation of Microsoft CRM) with Marketing Intelligence Services, Marketing Direct can provide a 360° view of every prospect, so you can easily track, manage, and analyze data from integrated direct marketing campaigns.