DRTV: Direct response television can be an important and critical media option. Unlike broadcast television advertising, DRTV's goal is to produce qualified responses at a reasonable cost per inquiry. With direct response television, MDI seeks your target audience during programming that provides more passive viewing interaction. MDI does this in order to generate more response. MDI can provide DRTV expertise from creative concepts and production, to special media buying plan strategies and implementation.

• Strategic Plan Implementation
• Account Management
• Control-Based Testing
• Traditional Direct Mail Printing and Lettershop
  • Mailing and Postage
  • List Acquisition
• DRTV
• Media Planning and Purchasing
• Alternative DR Media