Database Integration: MDI will work with the selected call center to set up call handling and data transfer processes as they relate to the Marketing Intelligence Services. The MDI technical project manager will focus on providing data interchange formats and standards, mapping script-to-data elements in interchange, reviewing scripts for data integration, setting up lead flow processes, and establishing business response card routing and reporting requirements, in order to ensure customer records and call transactions are properly recorded for reporting accuracy.

• Strategic Plan Implementation
• Account Management
• Control-Based Testing
• Traditional Direct Mail Printing and Lettershop
  • Mailing and Postage
  • List Acquisition
• DRTV
• Media Planning and Purchasing
• Alternative DR Media