List Acquisition: MDI uses a variety of DMA approved list sources for client prospecting and data enhancement. Compiled lists, for example, are lists derived from sources such as phone directories, credit sources, and government and public documents. Responder Lists are lists of people who have previously responded to specific direct marketing offers, and Specialty lists are lists of magazine or catalog subscribers, or are members of certain associations that would help MDI deliver highly targeted messages.

• Strategic Plan Implementation
• Account Management
• Control-Based Testing
• Traditional Direct Mail Printing and Lettershop
  • Mailing and Postage
  • List Acquisition
• DRTV
• Media Planning and Purchasing
• Alternative DR Media